/ PROJECT TITLE

(PLAYGROUND) MEETS NIKE

JERSEY & STICKER
DESIGN

/ CREDITS

CLIENT: SNEAKS UP (PLAYGROUND)
INDUSTRY: RETAIL, SPORT
THEME: MEETS
SERVICES: CONCEPT, CREATIVE DIRECTION, ART DIRECTION, JERSEY & STICKER DESIGN
DATE: 2026, İSTANBUL

/ CONCEPT

Sneaks Up (Playground) – Merch Design

Two Sides. One Court.
Sneaks Up [PLAYGROUND] Meets Nike

Sneaks Up [PLAYGROUND] ve Nike’ın İstanbul’daki buluşması için sınırlı sayıda üretilen bir hatıra forması ve sticker pack tasarladık.

“İki Yaka. Tek Saha.” fikri üzerine kurulan proje; İstanbul’un iki yakasını, şehrin tipografik siluetini ve basketbol kültürünü bir araya getiriyor.

Basketbol, sokak kültürü ve İstanbul’un görsel hafızasından yola çıkarak ürettiğimiz tipografik illüstrasyonlar; sticker pack üzerinde bir seri, limited-edition jersey üzerinde ise giyilebilir bir hatıra olarak hayat buldu.

Sneaks Up (Playground) – Merch Design

Two Sides. One Court.
Sneaks Up [PLAYGROUND] Meets Nike

For Sneaks Up [PLAYGROUND] and Nike’s gathering in Istanbul, we designed a limited-edition commemorative jersey and sticker pack.

Built around the idea of “Two Sides. One Court.”, the project brings together Istanbul’s two sides, the city’s typographic silhouette, and basketball culture.

Drawing from basketball, street culture, and Istanbul’s visual memory, we created a series of typographic illustrations that came to life as a sticker pack and, on the limited-edition jersey designed for the gathering, as a wearable memento.