We designed the communication materials for an exhibition focusing on the story of Selim Sırrı Tarcan—pioneer of physical education and the Olympic movement in Turkey—and his daughters Selma and Azade. We developed key visuals that captured the spirit of the concept and designed multi-format assets for both Turkish and English applications.

Through the visual narratives of artists Maria Andersson and Nancy Atakan, the exhibition explores the legacy of Selim Sırrı Tarcan and his daughters, focusing on bodily expression, identity, and modernity. It reflects on how Swedish physical culture practices became part of Turkey’s modernization efforts in the early 20th century.

We created a typographic system that reflects both the historical context and the embodied themes of the exhibition. This visual structure functions as a graphic sign that works seamlessly in both Turkish and English, highlighting the research-driven and intuitive nature of the project.

Designs included posters, digital announcements, and social media visuals tailored for various platforms. The typographic symbol at the core of the key visual evokes early modernist bodily disciplines, Scalable, flexible versions were created for both print and digital applications, Variations were developed for social media, poster formats, and gallery use