We developed a comprehensive visual communication system for X Media Art Museum’s event announcements across social media and digital platforms. As part of the project, we created a structured and flexible framework that organizes each program into distinct categories using color, photography, illustration, and typography.

To ensure continuity in communication and a consistent visual language across all channels, we designed a custom typeface exclusively for this project: XMAM Capital. Used in both print materials and digital applications, this typeface became a defining element of the museum’s visual identity.